Drink Life Beverages

Young People Aren’t Drinking a Lot in Japan —

While numerous after-school specials warn young adults of the dangers of drinking, Japan’s government is taking

In a late-summer “Sake Viva!” contest, the country’s National Tax Agency is trying to promote alcohol

It’s calling for 20- to 39-year-olds to submit their ideas for innovative products and packaging for

Entrants are even encouraged to venture into the metaverse with ideas that might pique their peers’ interest

While nonalcoholic beverages have gained popularity worldwide in the past year, young people in Japan are cutting

As more employees shifted to working from home, sales dipped drastically and haven’t since rebounded

In 2020, the amount of beer sold in the country declined by 20 percent, according to Japan Times

While the tax department pushes for higher consumption rates, The Guardian reports that Japan’s health bureau