Drink Life Beverages

Sonic Hard Seltzer Is Now the Big 12 Conference’s

Months after the fast food chain’s successful seltzer launch, Sonic Hard Seltzer is back in the

The sponsorship grants COOP Beverage Works exclusive rights to the Big 12 branding in the hard seltzer category,

Pepper and Phillips 66, which both currently hold established sponsorship relationships with the conference

The Big 12 Conference includes collegiate teams from 10 universities in the United States

“We’re thrilled to partner with the Big 12 Conference,” COOP Beverage Works president Sean Mossman states in

The relationship also includes social media and digital marketing campaigns through Big 12 Conference’s official outlets

While the trendy seltzers bear the name of the beloved chain, Oklahoma City-based COOP Beverage Works holds

It oversees production, marketing, and distribution of the product