Drink Life Beverages

Modelo Is Offering a $100K ‘Salary’ To Watch Football

Modelo is asking fans to consider quitting their day jobs ahead of the upcoming college football season

As the Official Beer Sponsor of the College Football Playoff, the brand is partnering with ESPN analyst

A 200-word essay and accompanying photo — presumably of the fan wearing their favorite team’s jersey — will

” In addition to the $100,000 prize, one megafan will have the opportunity to travel to the national championship

6, giving fans plenty of time to craft their personal statements

The Mexican pilsner-style lager brand is currently engaged in a multi-year partnership with the College Football Playoff,

Previous promotions — such as the launch of “Unlockzie,” a beer can holder with image recognition technology — marked

With a six-figure salary and minimal work required, this could be a pretty sweet gig